Viva Fresh launched in 2015 with a clear vision: to highlight the growing importance of the Lower Rio Grande Valley as a vital trade corridor and production hub for fresh produce. In just three short years, the Expo grew beyond expectations, selling out each event and increasing buyer attendance by an impressive 140%. What started as a regional tradeshow has evolved into one of the produce industry’s most influential gatherings, offering valuable opportunities to connect, learn, and grow in a fresh and welcoming atmosphere.

Hosted by the Texas International Produce Association (TIPA), Viva Fresh is dedicated to fostering meaningful connections, providing top-notch education, and building strong industry relationships—all in a relaxed and inviting atmosphere.