Attendees

Why Viva Fresh?

Experience the Best of Texas & Mexico

Discover the exceptional quality and variety of fresh produce from this thriving region.

Make Valuable Connections

Build meaningful relationships with buyers and sellers in a relaxed, intimate atmosphere.

Learn from Industry Experts

Attend dynamic educational sessions led by top speakers on the latest trends and topics.

Network Like Never Before

Engage in unique opportunities to connect with industry leaders and peers.

Explore New Products & Trends

Stay ahead with insights into the booming Tex-Mex produce corridor.

Experience Virtual Field Tours

Take an interactive journey from the farm to your conference room.

Savor Chef-Inspired Meals

Enjoy dishes featuring the freshest local produce from Texas and Mexico.

Ready?

Register Here.

Previous Retail & Foodservice Attendees

Pricing

Non-Member

$1295

TIPA Member

$795

Add-On Ticket Pricing

Welcome Reception

Keynote Luncheon

Friday Meet & Greet Breakfast

Golf Tournaments

Let’s Brew Tour

Astros Reception

In Bloom: Women in Produce Event

Non-Member

+$200/ticket

+$150/ticket

+$135/ticket

• VF Open Golf Tournament for Aficionados: $600/ticket or $2,200/team.
• Tour 18 Golf Tourney: $500/player or $2,000/team.

+$275/ticket

+$175/ticket

TIPA Member

+$105/ticket

+$75/ticket

+$60/ticket

• VF Open Golf Tournament for Aficionados: $600/ticket or $2,200/team.
• Tour 18 Golf Tourney: $500/player or $2,000/team.

+$200/ticket

+$100/ticket

Become a Member

Attention Retail & Foodservice Professionals

Retail and foodservice companies are invited to attend completely free of charge, with travel expenses covered by the Texas International Produce Association (TIPA). This includes your flights, lodging, and a pass to all receptions and events.

To ensure we can accommodate everyone, TIPA may limit travel funding to three attendees per company depending on budget and availability.

Eligibility Breakdown*:

Supermarket Retailers or C-Store Operators

Full-service retail chains with 3 or more stores are eligible. Buyers from single locations may also be considered on a case-by-case basis.

Foodservice Distributors

Companies that supply food and non-food products to restaurants, hotels, cafeterias, or industrial caterers through multiple physical locations are welcome.

Foodservice Operators

Restaurants, hotels, cafeterias, industrial caterers, or meal box subscription services operating 3 or more locations are eligible. Single-location operators may be reviewed for inclusion.

Wholesale Distribution Operators

Full-service distributors providing comprehensive fulfillment services to retail and foodservice operators through multiple locations are invited. (Buying offices, terminal markets, commission merchants, and brokers do not qualify.)

This is your chance to connect with industry leaders, gain valuable insights, and experience all that Viva Fresh has to offer.