Get Ready!
Viva Fresh Expo 2025
Marriott Marquis Houston-Texas
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See Y’all in Houston!
April 10-12, 2025
Whether you’re a grower, distributor, or retailer, this expo is the perfect place to expand your knowledge and business connections in the fresh produce industry.
Where you can connect with industry leaders, explore the latest trends, and discover innovative products in the world of fresh produce. Don’t miss out on networking opportunities, informative sessions, and the chance to showcase your brand.
Registration opening soon!
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Pickleball Tournament
Join us for a thrilling Pickleball Tournament! This fast-paced and fun event is perfect for players of all skill levels, offering a unique opportunity for friendly competition, valuable networking, and an unforgettable experience.
Viva Fresh Open
Experience the Golf Club of Houston, a professional-level challenge on a PGA-certified course. This year, you also have the option of the Tour 18 Golf Course– Play on a unique course featuring replicas of iconic golf holes for a relaxed yet memorable round.
Houston Brewery Tour
Discover the best of Houston’s craft beer scene with exclusive tastings, insightful behind-the-scenes tours, and the company of fellow beer aficionados. Learn about the brewing process, savor unique flavors, and create lasting memories.
Astros Reception at Minute Maid Park
Experience an exclusive evening at Minute Maid Park, home of the Houston Astros. Enjoy behind-the-scenes tours, engaging networking opportunities, and captivating entertainment.
Clean Eating Challenge
The Clean Eating Challenge creates Clean Eating Champions! Viva Fresh’s Challenge is our way of taking those first steps into the ‘Eden of Health’ that incorporates fresh produce alongside a healthy lifestyle
Education Sessions
Our 2025 educational sessions are coming soon! Expect timely, relevant topics tailored to the fresh produce industry. Click below to explore past sessions and see the valuable content Viva Fresh delivers.
Keynote Speaker
Our 2025 keynote speaker will be announced soon! Expect an inspiring, informative session that will leave you energized. Click below to learn about last year’s impactful speaker. Stay tuned!
Highlighting The Tex-Mex Fresh Produce Corridor
The Tex-Mex Fresh Produce Corridor is a vital hub for fresh produce, defined by its diverse offerings, strong partnerships, and commitment to sustainability. Its strategic location and cultural influences make it a key player in the fresh produce industry, connecting growers, shippers, and consumers across regions with high-quality products. This success is built on the hard work and dedication of the people in South Texas and beyond, whose expertise and commitment keep the fresh produce industry thriving.
Our 2024 Sponsors
